The blind takes a picture
of the view.
The software simplifies and converts
the image into a grey scale one.
Via the next-gen sensors
the image is projected on the car window.
As the user touches the window, Feel the View
transmits vibrations on that specific area.
The brighter the area, the higher the vibration.
An AI recognizes the elements of the picture
and associates a vocal description of every item
of the landscape while is being touched by the blind.
We created Feel the View starting from the visually impaired wishes and needs,
so to create a device that was 100% customized
Feel the View was released online and spread worldwide in no time:
the news was covered by several TV channels and pitched to more than 70M global reach.
For a final result of over € 2M earned media.